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Tobii Automotive solution
Automotive

Solutions for the vehicle lifecycle

Tobii’s market-leading eye tracking and attention computing solutions deliver critical value to manufacturers, automotive suppliers, and research institutes throughout the vehicle lifecycle — from research, UX/design and production to buyer and driver experiences.

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Tobii's Automotive offering

Driver monitoring system

Tobii Autosense is a powerful solution for identifying drivers and assessing their attention — saving lives by delivering real-time feedback on driver state, such as drowsiness and distraction.

Family in a car

Wearables

Tobii Pro Glasses 3 are used for research, marketing, and consumer studies as well as workplace productivity and quality assessment.

Woman driving a car with Tobii Pro Glasses 3

Research

Renowned research institutes collaborate with OEMs, as well as other parts of the automotive industry, leveraging Tobii eye tracking technologies to carry out non-invasive behavioral research.

Car designers

UX/Design

The majority of global OEMs rely on our eye tracking technology in their UX/design processes because of the objective and data-based feedback it can generate about design features.

UX design for cars

Production

Several OEMs and Tier-1 suppliers use our eye tracking glasses for continuous factory process enhancement, quality improvement, and to facilitate skills transfer.

Car assembly line

Buyer experience

Vehicle showroom designers use Tobii’s technologies to extract insights throughout the sales process by capturing the buyer’s attention in the showroom, during the test drive, and purchase.

Car showroom

Contact us

Tobii works closely with vehicle manufacturers and their suppliers to integrate Tobii’s technologies at every stage of vehicle lifecycle. If you’re keen to know more, see our Tobii DMS offerings.

Deep dive into the world of automotive

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