Cognitive and psychological research
Cognitive and psychological research
Academic research in psychology is a broad and dynamic field that encompasses the scientific study of the human mind and behavior.
Application areas
Our solutions help you implement eye tracking and attention computing and leverage the data these technologies deliver, in research, in development, and in commercialization — whatever your industry.
Eye tracking can be used in these diverse fields of use
Human factors
Human factors
Human factors research is a multidisciplinary field that studies how humans interact with systems, products, tools, environments, or technologies.
Training and skills assessment
Training and skills assessment
Transfer skills from experts to new recruits and systematically shape operating procedures for improved safety and efficiency.
Consumer research and user experience
Consumer research and user experience
With eye tracking, you can visualize the impact of your shopper journey, packaging design, advertising, or user experience, empowering you to attract more customers.
Medical research
Medical research
Medical researchers use eye tracking to explore biomarkers for impaired brain function, enabling new tools for diagnosis, rehabilitation, and treatment.
Education research
Education research
Eye tracking data help researchers develop diagnostic tools and instruction material for innovative learning.
Automotive
Automotive
Solutions for the vehicle lifecycle from research, UX/design and production to buyer and driver experiences.
Gaming
Gaming
Our attention computing technology enables newly available actions in a range of games, providing an improved and immersive gaming experience.