What can I learn?
How users experience your product
What your users struggle with
What engages users for long periods
What creates confusion
What gets ignored
How users make decisions
Humanizing your UX design means seeing through the eyes of your consumer and feeling what they feel. By measuring attention and intent you access implicit insights that often go unnoticed, allowing you to create products and services that people love to use.
Consumers want every interaction with you to be smooth and swift, but human centered design requires unique behavioral data. By measuring attention, previously hidden insights become clear and you can optimize websites, apps, and games, as well as navigation in public spaces.
Eye tracking allows you to visualize the areas of the human machine interface that block intuitive behavior, in industrial and automotive settings. By seeing where users look, you can identify areas of hesitation, frustration, as well as flow. Deep and reliable data allows you to make design decisions that you know will pay off for your interface and your user experience.
How users experience your product
What your users struggle with
What engages users for long periods
What creates confusion
What gets ignored
How users make decisions
Share video documentation of real user behavior
Optimize the design of important features
Design based on objectively captured behavior
Validate design performance with real data
Our team are experienced in applying technology and research expertise for effective UX research studies.
Let’s talk about how your study might look.