Research and reports
Empowering UX design with attention data
An example report of eye tracking insights for UX research
Resource Details
Written by
Tobii
Read time
8 min
About the report
Want to see what the results of an eye tracking UX study look like?
Eye tracking helps experts in user experience visualize how people experience their products and services. Attention data goes beyond surface-level observation, shining a light on user thought processes, subconscious behaviors, and visual scanning patterns.
In this sample report, you’ll see data and insights from a range of UX studies focusing on mobile app design, web design, prototype testing, and in-store navigation.
You’ll learn:
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How eye tracking illuminates areas of interest
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How understanding a user’s viewing order helps you improve navigation and flow
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How to measure the noticeability of certain elements and features
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How data and insights are presented in a typical UX study report
Resource Details
Written by
Tobii
Read time
8 min
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