What can I learn?
- How users experience your product
- What your users struggle with
- What engages users for long periods
- What creates confusion
- What gets ignored
- How users make decisions
UX research
Humanizing your user experience with eye tracking
Humanizing your UX design means seeing through the eyes of your consumer and feeling what they feel. By measuring attention and intent you access implicit insights that often go unnoticed, allowing you to create products and services that people love to use.
Overview
Access hidden data
Consumers want every interaction with you to be smooth and swift, but human centered design requires unique behavioral data. By measuring attention, previously hidden insights become clear and you can optimize websites, apps, and games, as well as navigation in public spaces.
No more guesswork
Eye tracking allows you to visualize the areas of the human machine interface that block intuitive behavior, in industrial and automotive settings. By seeing where users look, you can identify areas of hesitation, frustration, as well as flow. Deep and reliable data allows you to make design decisions that you know will pay off for your interface and your user experience.
Access the report
Empowering UX design with attention data
An example report of eye tracking insights for UX research
Want to see what the results of an eye tracking UX study look like?
In this sample report, you’ll see data and insights from a range
of UX studies focusing on mobile app design, web design,
prototype testing, and in-store navigation.
What you can learn and do
Benefits of eye tracking
What can I do?
- Share video documentation of real user behavior
- Optimize the design of important features
- Design based on objectively captured behavior
- Validate design performance with real data
Our products used for UX research
Tobii Pro Glasses 3
Designed for the real world, our third-generation wearable eye tracker allows you to conduct behavioral research in a wide range of settings.
New! Glasses Explore
Designed for immediate and easy insights into training, human performance, and UX. Visualize behavior, collaborate with colleagues, and tell the user story in a fresh way – no need to be an expert!
New! Tobii UX Reveal
Tobii UX Reveal combines key attention markers and measurements to show how your website, prototype, or video performs in front of real users.
Tobii Insight Services
Our research experts help you create and customize your own full-service eye tracking study. A flexible way to understand behavior, turning insights into impact.
Testimonials
Testimonials
We use a range of tools… and now eye tracking is a huge complement to these. It answers a lot of questions which come up from the other testing methods and even highlights some questions we weren’t aware of.
UX Lead at Avanza
Since we integrated eye tracking into our method mix, we have become much more accurate and efficient in illustrating user experiences and proving usability problems.
Tim Bosenick
GFK Sirvaluse consulting
Contact us
Our team are experienced in applying technology and research expertise for effective UX research studies. Let’s talk about how your study might look.
Uncover the insights of UX Research
How Heathrow Airport used eye tracking to improve wayfinding in Terminal 5
Heathrow is using eye tracking technology to understand how passengers navigate Terminal 5 to enable them to make wayfinding easier and more efficient in the future.
How FURYU is keeping up with Japan’s changing youth culture
FURYU wanted to ensure their machines stay popular with new generations of Japanese youngsters, by collecting high quality user insights using eye tracking.
Eye tracking and UX testing: when, how, and if you should use it.
Eye tracking isn’t for every UX question, but for those it answers, it does so in a way no other method can. A great user experience is no longer a nice-to-have, it’s an expectation from customers.