Cognitive and psychological research
Psychology and neuroscience
Making the connection between eye movements, cognitive processes, and reactions to expand scientific knowledge of human behavior.
Solutions for
Cognitive and psychological research
Academic research in psychology is a broad and dynamic field that encompasses the scientific study of the human mind and behavior as well as understanding cognitive functions, emotions, social interactions, and mental health.
Trusted by thousands of universities and research institutes around the globe
Research domains
Eye tracking data offers valuable insights into human behavior and cognitive processes, making it a versatile technology across a wide range of research domains.
Cognitive and psychological research
Developmental psychology
Enabling researchers to study gaze behavior, one of the first developments, opening the door to a child's mind long before acquiring language.
Cognitive and psychological research
Reading and language
Eye tracking has become an established tool to objectively measure human language processing and eye movements in reading.
Cognitive and psychological research
Nonhuman primate
Neuroscientists and psychologists use eye tracking in nonhuman primate research to explore evolutionary conserved behaviors and cognitive processes.
The role of eye tracking in cognitive and psychological research
The study of eye movements provides researchers from a wide variety of fields with insights into human behavior. Many scientific researchers have adopted eye tracking as an established research methodology because it:
Is an objective means to gain a deep understanding of human behavior.
Delivers unique insights into the cognitive processes underlying visual behavior and attention.
Is an unobtrusive and non-invasive technology that allows study participants to behave naturally during data collection.
Is a versatile and portable technology that you can use in the lab and the field.
Complements many other existing data collection methods, including EEG and physiological measures.
Use cases for screen-based eye trackers
Screen based
Developmental psychology — Use cases
Eye tracking enhances the developmental study of infants, as well as children with short attention spans and limited instruction comprehension.
Screen based
Psychology and neuroscience — Use cases
Eye tracking offers insights into cognitive functions and emotional states while providing cues to the neural mechanisms underlying these processes.
Screen based
Reading and language — Use cases
Eye tracking offers valuable insights into the cognitive processes involved in language comprehension, production, and learning.
Scientific publications
Did you know that over 12,000 scientific publications
feature Tobii eye tracking technology?
Discover the latest trends in eye tracking by
exploring our scientific publication library.
Present your eye tracking research at our scientific webinars
Whether you are exploring new eye tracking methodologies, unveiling groundbreaking findings, or applying eye tracking in unique fields, we offer the ideal platform to broadcast your work to a global community of peers and experts.
Our products for cognitive and psychological research
Tobii Pro Spectrum
This high-performance research system captures gaze data at speeds up to 1200 Hz. A screen-based eye tracker for extensive research from fixation-based studies to micro-saccades.
Tobii Pro Glasses 3
Designed for the real world, our third-generation wearable eye tracker allows you to conduct behavioral research in a wide range of settings.
Tobii Pro Fusion
Screen-based eye tracker, capturing gaze data at speeds up to 250 Hz. This powerful research system supports from fixation to saccade-based research outside of the lab.
Tobii Pro Lab
Our analytical software helps guide scientific and academic eye tracking research. Take control of your study and analyze the data in detail.
Tobii Pro Spark
A powerful screen-based eye tracker, capturing gaze data at 60 Hz. With this affordable system, anyone can easily enhance their research with data that illuminates human attention and intent.
Dive deeper into the world of behavioral research studies
Learn article
What can eye tracking reveal about cognitive processes?
In this learn article, we will present how eye tracking technology has been used to study cognitive processes and the insights that these studies have generated.
Research Spotlight Interview
Early autism diagnosis - shaping the future with eye tracking
Prof. Dr. Karen Pierce describes her breakthrough findings enabling early diagnosis of autism spectrum disorder with the help of eye tracking technology.
Webinars
Exploring human perception with eye tracking
Watch the webinar to learn how researchers used eye tracking to uncover valuable insights in psychological and cognitive sciences.
Enabling success
Tobii offers tailored support to address research needs throughout your journey with Tobii’s eye tracking.
Tobii Funding support services
Tobii Funding support services help you improve your grant proposals for research that includes eye tracking in its methodology
Tobii Connect
Tobii Connect delivers product documentation, how-to guides, and answers to FAQs as well as access to software updates. Our customer care services help with any technical issues concerning Tobii products.
Tobii Academy
Tobii Academy our online learning platform, helping you ensure study success at every step of the way from study design to interpreting your eye tracking data.