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New version
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Behavior research software
Tobii Pro Lab
Our analytical software helps guide scientific and academic eye tracking research. Take control of your study and analyze the data in detail.
NewWebcam Eye Tracking for research
Bring eye tracking into your research
Webcam eye tracking gives researchers a more accessible way to run eye tracking studies using standard webcams. Whether you need controlled, on-site testing or distributed online research, you can work within a single, connected Tobii Pro Lab workflow.
What is webcam eye tracking?
Webcam eye tracking is a software‑based approach that uses webcams to collect gaze data. It removes the need for dedicated eye tracking hardware while preserving the core principles of eye tracking research: structured study design, controlled data collection, and systematic analysis.
With Tobii, webcam eye tracking is not a separate tool or platform. It is an extension of the Tobii Pro Lab ecosystem, designed to help researchers bring eye tracking into new contexts using familiar methods and workflows.
Features
Eye tracking, made more accessible
Webcam eye tracking for researchers makes it easier to run eye tracking studies without dedicated hardware, while staying connected to the Tobii Pro Lab workflow.
More accessible research
Reduce reliance on specialized hardware with a flexible, software-based approach.
Flexible study design
Choose the setup that fits your research goals, from controlled sessions to distributed studies.
Built to expand reach
Reach broader and more diverse participant groups and explore new research questions.
Research-grade behavioral insights
Turn gaze data into reliable insights about attention, engagement, and visual behavior.
Choose Tobii
Why choose Tobii Webcam Eye Tracking
Tobii Webcam Eye Tracking makes it easier to bring gaze data into screen-based research without dedicated eye tracking hardware. Powered by Tobii Nexus technology and anchored in the Tobii Pro Lab workflow, it supports scalable AOI-level research with documented performance.
Powered by Tobii Nexus technology
Uses standard RGB webcam video and a trained model to estimate gaze from image data, without infrared illumination or corneal-reflection tracking.
Validated for behavioral research
A validation study found that Tobii Nexus provides stable and interpretable gaze estimates for many AOI-based behavioral research paradigms.
Strong webcam-based performance
In a study at Uppsala University, Tobii Nexus achieved 1.64° median accuracy and 0.85° precision in the lab, performing above the 3–5° accuracy range commonly reported for many webcam-based systems.
Built for scalable studies
Reach more participants across locations while managing variability through guided setup, calibration/validation, and quality-control steps.
Connected to Tobii Pro Lab
Start your project in Tobii Pro Lab, choose local or distributed data collection, and return to Tobii Pro Lab for analysis and interpretation.
Clear fit with dedicated eye trackers
Use webcam eye tracking for scale, accessibility, and AOI insights. Choose Tobii screen-based trackers for finer precision, pupillometry, and advanced metrics.
Together, this means you get the accessibility of webcam-based research, backed by Tobii technology and clear guidance on when webcam eye tracking is the right fit.
Comparision
Comparison between Webcam Eye Tracking and Dedicated Screen-based Eye Trackers
Set up
Choose how you run your research
Distributed online research
Remote studies at scale
Launch studies online and collect gaze data from participants using their own computers. Designed to expand participant reach and reduce fielding effort.
Recruit participants across locations and demographics.
Reduce logistical effort and time to run studies.
Capture screen-based behavior in real-world environments.
Stay within a connected Tobii Pro Lab workflow.
Local on-site research
(Coming soon)
Controlled studies on-site
Run studies on a single computer with a standard webcam. This setup is suited to environments that require consistency and direct oversight.
Maintain control over study conditions and participant experience.
Run smaller studies with a simple, accessible setup.
Conduct controlled screen-based AOI research across multiple fundamental and applied research fields.
Fully integrated in Tobii Pro Lab.
Research-ready webcam eye tracking
Research at Uppsala University shows webcam eye tracking provides stable gaze data for behavioral studies. Researchers validated Tobii Nexus in lab and laptop settings, finding its performance suitable for many adult paradigms that use AOI-based attention measures, such as preferential-looking tasks.
The findings support webcam eye tracking as a scalable method for studies needing reliable visual attention measures without specialized hardware.
“We were surprised by how well Tobii Nexus performed right out of the box. This technology marks an important step forward for eye tracking research.”
Kim Astor, Postdoctoral position, Department of Psychology, Uppsala University
Use cases
How researchers use webcam eye tracking
Webcam eye tracking supports a wide range of research scenarios, depending on study goals, resources, and audience.
UX research
Education research
Social research
Medical diagnosis and assessment research
Cognitive and behavioral research
Human factors research
Software
Work within Tobii Pro Lab
Webcam eye tracking is fully integrated into Tobii Pro Lab,
giving you a complete environment for designing studies,
collecting data, and analyzing results.
Collect and manage data within a structured workflow.
Analyze gaze behavior using advanced visualization and metrics.
Keep your research consistent across methods and setups.
Continue exploring the full capabilities of Tobii Pro Lab and how it
supports your research workflow.
Are you interested in this product?
Fill out the form and one of our experts will reach out to you.
FAQs
FAQs about webcam eye tracking
Software and licensed products
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Ads and packaging testing
Tobii Sticky
Tobii Sticky is an online eye tracking and survey tool that allows you to understand your consumers on a deeper level, wherever they are.
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Applications and developer kits
Tobii Pro Eye Tracker Manager
Free software to help manage your screen-based eye tracker. This application helps set up the eye tracker, assists with user calibration, and troubleshooting.