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1. Visualize
Identify differences and commonalities in attention between experts and non-experts. Combine eye tracking with interviews to get a deeper understanding of reasons and motivations.
Automation and digital transformation
Accelerate your sustainable transition to automation
If your organization is looking to develop its automation or worker support systems, the first step is to understand how the work is carried out today. Accurate gaze measurements and motion data of current manual work helps you make a sustainable transition to automation.
Guiding transformation through vision
Eye tracking reveals how users interact with new systems and interfaces, helping streamline automation training and accelerate digital adoption across the workforce.
- 69%
of digital transformation efforts fail due
to poor user adoption and training gaps. - 63%
of automation training programs lack
insight into real-time user engagement
and comprehension. - 58%
of operational errors during digital
transitions stem from misinterpreting
interfaces or workflows.
Eye tracking helps you solve
Struggle automating processes
Helps overcome automation challenges by revealing user friction and workflow inefficiencies.
- You don’t know which areas of your work are suitable for automation.
- Your automated systems aren’t matching the performance or productivity of workers.
Difficulty developing worker support system
Improves support system design by revealing real-time user needs and interaction gaps.
- You don’t know how to integrate augmented reality for worker support.
- Lack of a standard operating procedure is limiting your ability to develop.
- You want to develop human-robot co-existence in your organization.
With eye tracking you can
Reveal workflow patterns
Identify workflow patterns and user behaviors to guide smarter automation decisions.
Improve operations
Follow clear, established processes to optimize and maintain efficient operations.
Visualize functions
Visualize how your workplace functions ensuring you know which areas to automate.
Optimize human–machine interaction
Analyze gaze patterns to refine layouts and interfaces for smoother digital workflows.
Standardize data
Provide accurate standardization data needed for automation.
How eye tracking works
2. Standardize
Use eye tracking data and interview answers to create standard operating procedures that are efficient and effective.
3. Improve
Enhance the training process to save cost and time. Standardized data can be used for education, work instructions, and onboarding resources.
Technology and expertise to optimize digital transformation
Wearable eye tracking
Built to be lightweight and unobtrusive, our wearable eye tracker is perfect for conducting studies on the factory floor and in training scenarios. The wide-angle scene camera shows you exactly what your employees see and do while working without disrupting their natural behavior.
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Our managed services
Our research consultancy service has the tools and resources to help you to design and run studies that improve your automation and digital transformation. Our team help improve efficiency and effectiveness in your training methods by using powerful video documentation of real operator behavior.
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Unlocking the hidden skills of your employees
A sample report of eye tracking insights for specialist workplaces
We believe that the only way to understand and articulate hidden skills is by
capturing and analyzing attention. Download our sample report to see the
insights and visualizations available with an eye tracking study.
Explore the uses of eye tracking for training
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Contact us
Our team are experienced in applying technology and research expertise for effective eye tracking studies.
Let’s talk about how your study might look.