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Eye movement data provide valuable insight into written language comprehension. It helps understand language processing at various levels of analysis within the sentence: character, syllable, word, phrase, or sentence.
Reading and language
Understanding how we read and acquire language
Eye tracking has become an established tool to objectively measure human language processing with important applications in linguistics and education research.
Why use eye tracking?
Eye tracking is a scientific research methodology used to understand human cognitive processes and behavioral patterns, as we perceive, process, and comprehend language.
What you can measure with eye tracking
The eye tracking solution with a dedicated application, like our software Tobii Pro Lab, can further process the eye tracking data to draw valuable conclusions on reading and language, including:
Reading behavior
Get insights into text processing, the duration of visual attention assigned to specific text parts at the phrase, word, or even character level.
Language processing
Understand language processing at various levels of analysis within the sentence: character, syllable, word, phrase, or sentence.
Comprehension strategies
Long regressions (more than ten letter spaces back along the line or to another line) may indicate difficulty understanding or incorporating a unit into the previous context.
Second language acquisition
Study how language learners process written text in their non-native language.
Digital reading
Study how readers interact with various text formats, interfaces, and content delivery platforms.
Atypical learning patterns
Eye tracking can reveal fixation duration, saccades, and regressions, helping identify atypical patterns like dyslexia or ADHD.
Field of research
Educational psychology
Psycholinguistics
Cognitive psychology
Neurolinguistics
Educational research
Developmental psychology
Eye tracking insights
In educational psychology, eye tracking can prove to be a great tool to gain insights into learning behavior, cognitive load, and engagement. The results help effectively design, evaluate, and improve educational materials and learning situations.
Moreover, eye tracking methodology can be used to reveal atypical reading patterns. It provides a robust source of insight into conditions, therefore opening the possibility of an objective, unobtrusive diagnostic tool for learning difficulties such as dyslexia.
Research setups for reading and language studies
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Wearable for the real world
Tobii Pro Glasses 3 wearable eye tracker allows complete freedom of movement, which is crucial for behavioral insights in the real world. The lightweight design of the glasses, coupled with a wireless connection, allows participants to perform their tasks as usual.
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Screen-based for the lab
For lab environments, our screen-based eye trackers, Tobii Pro Spark and Tobii Pro Fusion, can be combined with Tobii Pro Lab to study perceptual-cognitive processes.
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Screen-based for the field
In the field, you can connect the plug-and-play Tobii Pro Fusion eye tracker to a screen in, say, a classroom, where study participants are readily available. Works together with Tobii Pro Lab to gather insights on gaze behavior.
Delve deeper into reading and linguistic exploration
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Scientific publications
Did you know that over 15,000 scientific publications
feature Tobii eye tracking technology?
Discover the latest trends in eye tracking for Reading and language research
by exploring our scientific publication library.
Our products used for reading and language research
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Enabling success
Tobii offers tailored support to address research needs throughout your journey with Tobii’s eye tracking.
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Tobii Funding support services
Tobii Funding support services help you improve your grant proposals for research that includes eye tracking in its methodology
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Tobii Connect
Tobii Connect delivers product documentation, how-to guides, and answers to FAQs as well as access to software updates. Our customer care services help with any technical issues concerning Tobii products.
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Tobii Academy
Tobii Academy our online learning platform, helping you ensure study success at every step of the way from study design to interpreting your eye tracking data.