Live web pages
Discover hidden usability problems and flow blockers on your web pages.
TOBII UX REVEAL
In-depth UX testing for webpages
Strong usability testing is the antidote to delay and guesswork in your web design.
Overview
Tobii UX Reveal combines key attention markers and measurements to show how your website, prototype, or video performs in front of real users.
Enhance user experience on your website
Tobii UX Reveal is a cloud-based tool that pairs with an eye tracker to explore whether your user experience is working, and how you can take it to the next level. Design bespoke studies to test your web usability and creative designs on real people in real time.
Why use Tobii UX Reveal
Tobii UX Reveal helps you achieve
More conversions More conversions
Time and cost savings Time and cost savings
Higher trust Higher trust
Positive brand recognition Positive brand recognition
Accessibility Accessibility
Applications
Tobii UX Reveal optimizes your entire digital offering
Click dummies
Test pages still in development or specific areas in a controlled environment.
Web applications
Optimize the navigation, look, and ease of your software application.
Improving web usability
Positive UX is a priority of the modern consumer. Your potential customers are unlikely to battle through complicated navigation, poor design, or low-quality creatives to make a purchase - and those that do will place a higher burden on your customer service capabilities.
Tobii UX reveal fuses a unique collection of features and methodologies to paint a supremely accurate picture of consumer attention and their experience with your offering.
Features
The key features
Tobii UX Reveal combines attention computing methodologies like eye tracking, mouse data, scroll maps, and voice recordings with user surveys and qualitative feedback. We top it off with a powerful analysis and collaboration interface for extracting insights and sharing data onward.
Eye tracking Eye tracking
Recording of high-quality infrared eye tracking. Gaze visualizations, such as heatmaps or gaze plots. Aggregated user data for fast insights.
Mouse data and scroll maps Mouse data and scroll maps
Analysis of user interactions based on mouse movements, clicks and touch events. Creation of scroll maps and visualization of the fold.
Voice recordings Voice recordings
Perfect for Thinking-Aloud. Gain deep insights into the thought-process of your participants. Fast access to the recordings on a pre-structured timeline.
Data analysis Data analysis
Analysis based on Areas of Interests. Calculate AOI measures for gaze and mouse data. Analyze aggregated user data on screenshots. Numerical information on task processing times, dwell times, success rates.
Surveys Surveys
Receive user feedback with questionnaire elements such as open questions, ratings, and multiple choice.
Share and export results Share and export results
Links for sharing recordings in an interactive presentation. Generation of a template for an evaluation report. Data export for advanced analysis in other tools.
Our hardware
Pair it with our hardware
Tobii UX Reveal works together with our powerful and affordable research eye tracker, Tobii Pro Spark. Why not check out the features and value of our handy hardware?
How it works
Insights in three simple steps
1. Design
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Create a new test using the online portal and design your study for live sites, web applications, videos, or images.
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Invite participants locally or remotely.
2. Capture
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Open the participant software and record the screen, eye tracking data, voices, mouse data, and survey feedback.
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Moderate the data collection locally or conduct remotely.
3. Analyze
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Access visualizations like heatmaps, scan paths, scroll maps, and clicks.
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Gain valuable insights with AOIs, success rate, and other behavioral metrics.
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Collaborate with colleagues and share results easily.
Data that makes sense
Tobii UX Reveal computes the data and provides you with visualizations that make sense to you and your stakeholders. Examine the insights and share them seamlessly with your team.
Understanding the data
Visual gaze, mouse data, and scroll data.
Data visualization and analysis as screenshots or screen casts.
Create AOIs and calculate gaze or mouse measures.
Export the visualizations or share using a link.
Replay user data individually or altogether.
Testimonials
We use a range of tools… and now eye tracking is a huge complement to these. It answers a lot of questions which come up from the other testing methods and even highlights some questions we weren’t aware of.
UX Lead at Avanza
The collaboration with Tobii was very successful and the software Tobii UX Reveal helped us to further optimize the user-friendliness of our digital offering.
CEWE Fotoservice
Interested in Tobii UX Reveal?
Fill out the form to get in touch with one of our team!
Deep dive into usability testing
Report and papers
Empowering UX design with attention data
In this sample report, you’ll see data and insights from a range of UX studies focusing on mobile app design, web design, prototype testing, and in-store navigation.
blog
Eye tracking and UX testing: when, how, and if you should use it.
Eye tracking isn’t for every UX question, but for those it answers, it does so in a way no other method can. A great user experience is no longer a nice-to-have, it’s an expectation from customers.
Customer stories
Preparing a website for launch with eye tracking
Embarking on a new project to take on the highly competitive sector of online accommodation booking meant Bookingsweden needed to launch with confidence. Using eye tracking allowed the team to identify and fix usability issues with the site before it went live.