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UX Reveal - Tobii
TOBII UX REVEAL

In-depth UX testing for webpages

Strong usability testing is the antidote to delay and guesswork in your web design.

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Overview

Tobii UX Reveal combines key attention markers and measurements to show how your website, prototype, or video performs in front of real users.

Enhance user experience on your website

Tobii UX Reveal is a cloud-based tool that pairs with an eye tracker to explore whether your user experience is working, and how you can take it to the next level. Design bespoke studies to test your web usability and creative designs on real people in real time.

Why use Tobii UX Reveal

Tobii UX Reveal helps you achieve

  • More conversions

  • Time and cost savings

  • Higher trust

  • Positive brand recognition

  • Accessibility

Applications

Tobii UX Reveal optimizes your entire digital offering

Tobii Pro Spark laptop

Live web pages

Discover hidden usability problems and flow blockers on your web pages.

click dummies

Click dummies

Test pages still in development or specific areas in a controlled environment.

Software applications

Web applications

Optimize the navigation, look, and ease of your software application.

Tobii UX Reveal

Improving web usability

Positive UX is a priority of the modern consumer. Your potential customers are unlikely to battle through complicated navigation, poor design, or low-quality creatives to make a purchase - and those that do will place a higher burden on your customer service capabilities. 

Tobii UX reveal fuses a unique collection of features and methodologies to paint a supremely accurate picture of consumer attention and their experience with your offering.  

Features

The key features

Tobii UX Reveal combines attention computing methodologies like eye tracking, mouse data, scroll maps, and voice recordings with user surveys and qualitative feedback. We top it off with a powerful analysis and collaboration interface for extracting insights and sharing data onward.

  • Eye tracking

    Recording of high-quality infrared eye tracking. Gaze visualizations, such as heatmaps or gaze plots. Aggregated user data for fast insights.​

  • Mouse data and scroll maps

    Analysis of user interactions based on mouse movements, clicks and touch events. Creation of scroll maps and visualization of the fold.​

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  • Voice recordings

    Perfect for Thinking-Aloud.​ Gain deep insights into the thought-process of your participants. Fast access to the recordings on a pre-structured timeline.​

  • Data analysis

    Analysis based on Areas of Interests. Calculate AOI measures for gaze and mouse data. Analyze aggregated user data on screenshots. Numerical information on task processing times, dwell times, success rates.​

  • Surveys

    Receive user feedback with questionnaire elements such as open questions, ratings, and multiple choice.

  • Share and export results

    Links for sharing recordings in an interactive presentation. Generation of a template for an evaluation report. Data export for advanced analysis in other tools.​

Our hardware

Tobii Pro Spark

Pair it with our hardware

Tobii UX Reveal works together with our powerful and affordable research eye tracker, Tobii Pro Spark. Why not check out the features and value of our handy hardware?

Tobii Pro Spark

How it works

Insights in three simple steps

Tobii UX Explore steps

1. Design

  • Create a new test using the online portal and design your study for live sites, web applications, videos, or images.

  • Invite participants locally or remotely.

Tobii UX Reveal illustration

2. Capture

  • Open the participant software and record the screen, eye tracking data, voices, mouse data, and survey feedback.

  • Moderate the data collection locally or conduct remotely.

Tobii UX Explore steps

3. Analyze

  • Access visualizations like heatmaps, scan paths, scroll maps, and clicks.

  • Gain valuable insights with AOIs, success rate, and other behavioral metrics.

  • Collaborate with colleagues and share results easily.

Data that makes sense

Tobii UX Reveal computes the data and provides you with visualizations that make sense to you and your stakeholders. Examine the insights and share them seamlessly with your team.

Understanding the data

  1. Visual gaze, mouse data, and scroll data.

  2. Data visualization and analysis as screenshots or screen casts.

  3. Create AOIs and calculate gaze or mouse measures.

  4. Export the visualizations or share using a link.

  5. Replay user data individually or altogether.

Tobii UX Reveal heatmap

Testimonials

  • We use a range of tools… and now eye tracking is a huge complement to these. It answers a lot of questions which come up from the other testing methods and even highlights some questions we weren’t aware of.

    UX Lead at Avanza

    Avanza logo
  • The collaboration with Tobii was very successful and the software Tobii UX Reveal helped us to further optimize the user-friendliness of our digital offering.

    CEWE Fotoservice

    CEWE logo

Interested in Tobii UX Reveal?

Fill out the form to get in touch with one of our team!

Tobii UX Reveal
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Deep dive into usability testing