What can I learn?
-
How shoppers navigate the store and what attracts their attention
-
When consumers make decisions and why
-
How to analyze the impact of different packaging designs
-
Whether key messages and communication are noticed or ignored
How to use eye tracking in
Consumer research
Seeing through the eyes of the consumer
With eye tracking, you can see through the eyes of your consumers. Whether you want to visualize the impact of your shopper journey, packaging design, or how customers react to advertising, attention data helps you understand consumer behavior.
The benefits of eye tracking
What can I do?
-
Optimize the consumer experience
-
Make important visual elements more attractive
-
Test alternatives and validate decisions
-
Measure findability, brand recognition, shelf positioning
-
Understand sales data on a deeper level
-
Discover true audience engagement
Our solutions
Our solutions
Consumer research and user experience
Shopper research
Eye tracking reveals deep insights into what captures attention and drives decision making in the purchase process.
Consumer research and user experience
Packaging research
Test and compare packaging design alternatives or assess how yours performs against your competitors’.
Consumer research and user experience
Advertising research
Eye tracking reveals the true performance of your advertising material by showing you exactly how consumers view it and what elements are most effective.
Our customers
Trusted by
Testimonials
Testimonials
As consumers move their media behavior more and more mobile, Sticky enables learnings & insights from where the consumers really are, allowing us at P&G to continue keep the consumer at heart.
Tobias Graaf Bjöersdorff
Nordic Data & Digital Brand Manager, Procter & Gamble
We use eye tracking because it brings insights you may never have thought about.
Jeroen van der Kallen
Customer Insight and Innovation Manager Europe, Unilever
By tracking a potential customer’s point of gaze, we were able to measure aspects of the decision-making process in a way that has never been done before.
Jonas Yden
Head of Insight & Innovation, Carlsberg Group
Being able to test the visual performance of our packaging designs means that we give our clients a competitive edge from the outset.
Carlos Alves
PACKAGING DESIGNER, LOGOPLASTE INNOVATION LAB
Related products
Tobii Pro Glasses 3
Designed for the real world, our third-generation wearable eye tracker allows you to conduct behavioral research in a wide range of settings.
Tobii Insight Services
Our research experts help you create and customize your own full-service eye tracking study. A flexible way to understand behavior, turning insights into impact.
Sticky by Tobii
Sticky by Tobii is an online eye tracking and survey tool that allows you to understand your consumers on a deeper level, wherever they are.
New! Tobii UX Reveal
Tobii UX Reveal combines key attention markers and measurements to show how your website, prototype, or video performs in front of real users.
New! Glasses Explore
Designed for immediate and easy insights into training, human performance, and UX. Visualize behavior, collaborate with colleagues, and tell the user story in a fresh way – no need to be an expert!
Tobii Pro Spark
A powerful screen-based eye tracker, capturing gaze data at 60 Hz. With this affordable system, anyone can easily enhance their research with data that illuminates human attention and intent.
Discover how eye tracking is used in consumer research
Improving package design for Unilever
Unilever used eye tracking to better understand how customers engage with product packaging in-store.
Subway advertising tested with eye tracking
Public transport systems are a popular location for out-of-home advertising, they provide a captive audience for advertising messages as people wait for their train or bus, but they also compete with other messages relating to wayfinding and transit information.
5 advancements in eye tracking for consumer research
We take a closer look at the developments in wearable eye tracking that make consumer research easier and more accurate than ever.
Examining buyer behavior in a car showroom for Toyota
Toyota created a showroom car-buying experience study. Conducting shopper research in a car showroom is essential to help sellers optimize the in-store experience.
A newcomer’s perspective — eye tracking for packaging research
We spoke with Nicole Fink of King’s Hawaiian about their first eye tracking study on consumer attention to new and existing package designs.
Optimizing attention to advertisements with eye tracking
Eye tracking is an accurate and unbiased way to capture how users visually interact with your advertisement, whether in the real world or the digital world. We will show you how you can literally see through your consumers' eyes to measure their attention with eye tracking.
Eye tracking and packaging neuro-design
Complutense University used eye tracking, facial expression, GSR, and a pickup test to analyze the packages for the Spanish company Campofrío. Watch the webinar to find out the results of their study.
How you can predict advertising success
The challenge of online advertising is getting people to engage with your ad. Measure noticeability, engagement, and emotional impact with eye tracking.
Measuring advertising effect through attention and emotion
In this panel discussion, experts from advertising research, media and ad tech explore how implicit insights on attention and emotion can help advertisers to improve creatives and media planning, and why this is important in todays advertising landscape.
Reimagining attention: Boosting advert effect with eye tracking insights
How advertisers are using eye tracking to reframe their understanding of advert attention.
Understanding the impact of digital signage at Osaka Metro
In order to attract interest in purchasing advertising space, it became important for Osaka Metro to measure the number of people who visually interact with advertisements.
Eye Tracking x Metaverse
Unicharm, who are well experienced in using cutting-edge technologies to conduct market research, decided to use eye tracking and VR research.
Amplify advertising effect using facial emotion recognition
The market research expert Magnus Linde explains with an example study, why and how testing ad concepts for emotional impact can improve the success of commercials.
Contact us
Our team is experienced in applying technology and research expertise for effective shopper, advertising, and packaging studies. Fill out the form to talk to an expert about your study.
