Webinar
Eye tracking and packaging neuro-design
Resource Details
May 18, 2021
17 min
English
Free
Webinar information
The Spanish company Campofrío was launching a new product, and they had different packages proposed for the advertising agency. We used eye tracking, facial expression, GSR, and a pickup test to analyze the packages. From this analysis we gave the shopper marketing director of the company insights as to what packaging had the best design.
Resource Details
May 18, 2021
17 min
English
Free
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Speaker
Dr. Ubaldo Cuesta Cambra
Professor of Social Psychology at Complutense University
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