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Customer stories
Assessing TV ad attention for Google
Google partnered with Tobii Insight to find out what people are actually paying attention to while being exposed to advertisements.
Advertising research
Create advertising with unbiased eye tracking insights
Eye tracking gives you accurate answers on whether your ad captures attention and engages viewers the way you want it to. It also delivers insights on true audience engagement, which conventional performance metrics fail to deliver.
Uncovering the moments that shape brand impact
Eye tracking reveals the split-second shifts in attention that determine how ads are seen, processed, and remembered — helping brands craft messages that truly connect.
- 78%
of ad impressions are never
consciously noticed by viewers. - 66%
of campaign performance metrics
rely on clicks or recall, which don’t
reflect real-time engagement. - 61%
of advertising spend is wasted on content
that fails to connect with the target audience.
Our products and services for advertising research
Sticky by Tobii
Compare design alternatives or run a comparative analysis online with test participants anywhere in the world. Sticky by Tobii, our online self-service platform, uses webcam eye tracking on computers or mobile devices to give you accurate and unbiased data on the performance of your ad designs. Upload your designs and create your own survey questions and we will deliver the results of your study in an easy-to-understand format.
Tobii Insight
Whether you want to take advertising research into the real world or simply want expert help running online studies, Tobii Insight can conduct a tailored eye tracking study for you. We give you actionable insights on the performance of your point of sale or out-of-home advertising.
Trusted by leading companies and brands
As consumers move their media behavior more and more mobile, Sticky enables learnings & insights from where the consumers really are, allowing us at P&G to continue keep the consumer at heart.
Tobias Graaf Bjöersdorff
Nordic Data & Digital Brand Manager, Procter & Gamble
Our attention studies are a great added value offering for individual clients - giving us the capability to upsell our deals and increase campaign investment, but by aggregating our results at scale we can uncover bigger picture insights around product and industry verticals. This helps grow the business and our understanding of both our products and consumer behaviours.
Dominic Tillson
UK Marketing Director, Azerion
We can combine eye tracking data with what we already know in order to convey the effectiveness of digital signage to advertisers and advertising agencies.
Osaka Metro Adera
Tobii eye tracking research helped us answer important business questions about the effectiveness of digital advertising signage.
Kristina Norman
Head of Analytics, Clear Channel
Optimizing attention to advertisements with eye tracking
Are you new to eye tracking?
In this recorded webinar, you’ll hear from two experts about how the technology works and how it can be used to understand consumer attention better. With real-life examples from users, you’ll get a better picture of how eye tracking might look like in practice.
Discover how eye tracking is used in advertising research
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Contact us
Our team is experienced in applying technology and research expertise for effective advertising studies.
Let’s talk about how your study might look.