Research and reports
Evaluating package design
How to design packaging that jumps off the shelf
Resource Details
Written by
Tobii
Read time
6 min
About the study
Our experts tested the effectiveness of three prototype package designs for a brand against their current design, seeking to identify the most effective option. Using webcam eye tracking and surveys, their study answered the following questions:
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Visibility: How well does each design stand out on the shelf?
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Findability: Can shoppers find each design when they seek it?
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Communication: Is important branding/messaging noticed?
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Appeal: What do consumers think of the targeted designs?
This sample report displays how similar projects can be set up, and the insights you can expect.
Resource Details
Written by
Tobii
Read time
6 min
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Download the full study
Please fill out the form to download the sample report.
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