Evaluating package design

About the study

Our experts tested the effectiveness of three prototype package designs for a brand against their current design, seeking to identify the most effective option. Using webcam eye tracking and surveys, their study answered the following questions: 

• Visibility: How well does each design stand out on the shelf? 

• Findability: Can shoppers find each design when they seek it? 

• Communication: Is important branding/messaging noticed? 

• Appeal: What do consumers think of the targeted designs? 

This sample report displays how similar projects can be set up, and the insights you can expect.