Earning attention

Maximize the results of your television ads

The nature of TV consumption is changing, and with it, how consumers engage with ad content. But the truth is, television remains an effective advertising medium. Our eye tracking report delivers accurate and unbiased insights on consumers' viewing behavior, to help you get the most from your advertising dollars.

Expect actionable insights on:

• Why timeslot positioning matters
• When to make strategic design choices to capture and hold attention
• What content types/styles resonate most
• How to make your ad memorable