Advertising
Digital marketing is more challenging now than ever, with online ads crowding for attention. Sticky by Tobii helps you pre-test your ads to make sure they cut through the noise and resonate with your audience.
Sticky by Tobii
Online eye tracking made easy
Pre-test your creative designs
Want to get a better return on your marketing investment? Sticky by Tobii is an online eye tracking software and survey tool that analyzes how your creative designs are being received by your target audience, on the devices they use the most. See the impact of ads, packaging, and videos on real people across the globe, in isolation and in context.
What you can do
What you can do with Sticky
Video content
Test your video concepts against critical KPIs and find out if they hit their mark. Track engagement, emotional reaction, brand visibility and recall ensuring the most effective concept.
Packaging
Help your product jump of the shelf by testing its visibility with Sticky. Identify how potential customers identify with key aspects of your design while visualizing its effectiveness amongst the competition.
Webcam eye tracking
Why use webcam eye tracking?
Unbiased insights
When you use eye tracking, you get insights that you can rely on. Because the eyes don’t lie. What captures attention, what distracts focus, and what goes unnoticed can be reliably tracked by understanding a person’s gaze patterns.
The customer perspective
Knowing how your customer really perceives the world around them allows you to make decisions about your brand and content that maximize meaningful engagement. Eye tracking lets you see through their eyes, taking the guesswork out of your consumer research and giving you an edge over the competition.
See the unseen
Eye tracking uncovers previously unforeseen insights, highlighting areas of your content you may not have considered needed optimization. Perhaps your video is less engaging than you thought, or maybe consumers are distracted by a seemingly minor detail. All will be revealed with an eye tracking study.
How it works
How Sticky works
Design
Choose from one of our pre-designed experiment templates which include media placeholders, survey questions, and instructions making it ready-to-go. Have a study prepared with your own content in just 10 minutes – alternatively, design your own study from scratch.
Launch
Use our international panel database to kick-off your quantitative study. Panelists will be able to access the study from their computers and mobile devices using their integrated webcams. The instructions are simple, and the calibration is precise, ensuring high-quality data every time.
Analyze
Easily understand what makes an impact. Data is presented as impactful visualizations, with heatmaps and gaze plots illuminating attention information. Learn how your content was received by the panelists, for how long it held attention, and how it can be improved.
Customer story – packaging
How HL Display improved the on-shelf messaging and visibility of GSK’s toothpaste brand, Paradontax.
Customer testimonials
As consumers move their media behavior more and more mobile, Sticky enables learnings & insights from where the consumers really are, allowing us at P&G to continue keep the consumer at heart.
Tobias Graaf Bjöersdorff
Nordic Data & Digital Brand Manager, Procter & Gamble
As a cost-effective solution, Sticky by Tobii allows us to quickly illustrate the impact our creative advertising formats have for our clients.
Dominic Tillson
UK Marketing Director, Azerion
The COVID pandemic brought us problems – no face-to-face fieldwork and limited ability to travel – and so we turned to Sticky. Our solutions development team collaborated with the team at Tobii to integrate Sticky into our online PACKMASTER tool based on the Forsta interviewing platform to provide a seamless experience for respondents.
Chris Peach
Head of Packaging & Design, Walnut Unlimited
Sticky by Tobii enables us to get data and insights from digital medias that are very difficult to access otherwise, helping us make better, more educated investment decisions for our clients and make our media optimization efforts more effective across all platforms.
Jacob von Segebaden
Insight Manager, Dentsu Data Labs
We used Sticky by Tobii in our pilot study to test online advertising effectiveness on smartphones, achieving unique insights into our consumers’ attention and engagement. In the future, we hope these will help us make better investment decisions and optimize ads and packaging for maximum impact!
Jacob Rolland
Marketing Manager, Kiwi
Sticky by Tobii Pro complements our research toolbox and provides a deeper and better understanding of ad awareness and engagement. When combining eye tracking on mobile with standard brand and ad effectiveness survey questions we get a deeper and more holistic view of ad performance on mobile devices.
Pernille Vermedal Høgh
Head of Insight & Effect, Schibsted
Work in an agency?
Sticky by Tobii is the perfect addition to any marketing agency’s research toolbox. By offering your clients firsthand customer insights and unbiased data on content engagement, you’re sure to be the first choice for your customers. We help you begin your eye tracking journey, onboard you with technology, and ensure you have the tools to wow your clients.
Want a demo of the tool?
Let one of our product experts guide you through the tool to understand how Sticky by Tobii brings value to your business.
Areas where webcam eye tracking adds value
Consumer research and user experience
Advertising research
Eye tracking reveals the true performance of your advertising material by showing you exactly how consumers view it and what elements are most effective.
Consumer research and user experience
Packaging research
Test and compare packaging design alternatives or assess how yours performs against your competitors’.
Consumer research and user experience
Shopper research
Eye tracking reveals deep insights into what captures attention and drives decision making in the purchase process.
Continue exploring online eye tracking
Amplify advertising effect using facial emotion recognition
The market research expert Magnus Linde explains with an example study, why and how testing ad concepts for emotional impact can improve the success of commercials.
Reimagining attention: Boosting advert effect with eye tracking insights
How advertisers are using eye tracking to reframe their understanding of advert attention.
Measuring advertising effect through attention and emotion
In this panel discussion, experts from advertising research, media and ad tech explore how implicit insights on attention and emotion can help advertisers to improve creatives and media planning, and why this is important in todays advertising landscape.
Optimizing attention to advertisements with eye tracking
Eye tracking is an accurate and unbiased way to capture how users visually interact with your advertisement, whether in the real world or the digital world. We will show you how you can literally see through your consumers' eyes to measure their attention with eye tracking.
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