How does Heathrow airport use eye tracking to improve wayfinding in Terminal 5
Heathrow is using eye tracking technology to understand how passengers navigate Terminal 5 to enable them to make wayfinding easier and more efficient in the future.
Customer stories
Companies and universities around the world use our eye tracking and attention computing products to improve their businesses, build their own innovative products, and enhance their research.
Trusted by
Trusted by the world's leading companies and academic institutes
Our customer stories
Inspiring stories from our valued customers
How Kubota cut training time in half and improved digital transformation
In addition to improving the efficiency of training, Kubota is using eye tracking as part of the plant’s digital transformation strategy.
Tracking eye movements to diagnose Parkinson’s disease
Karolinska Institute explored the possibility of using eye tracking as a prospective diagnostic tool for Parkinson’s disease, and their quest yielded exciting results.
Improving thoracoscopic surgery training using eye tracking technology
A research team of doctors have improved medical schools’ thoracoscopic surgery training by combining medical expertise with eye tracking.
Accelerating the game: Alpine Esports' winning vision for sim racing
How Alpine Esports are using Tobii's Eye Tracker 5 to redefine performance and immersion in virtual racing.
Revolutionizing vertigo diagnostics and treatment with eye tracking and VR
NeuroEars is pioneering advanced digital diagnostic and therapeutic treatment for neurotological disease, utilizing the power of eye tracking in VR.
Customer videos
Our customers and products in action
Eye tracking as a way to illustrate surgical methods and assess students’ learning
Eye tracking insights derived from visual attention can be used to demonstrate the cognitive processes attached to particular tasks, and assess the level of understanding displayed by students during the learning process.
SEAT and infotainment design
SEAT wanted to optimize their infotainment system making it safer and easier to navigate. Their eye tracking study helped them understand driver awareness with greater sensitivity, enabling fresh design decisions.
Why digital agencies use eye tracking for UX testing
Eye tracking helps find answers to questions surrounding usability and design which can be tricky to get via other means. We asked the UX team at a global digital agency why they use Tobii eye tracking, and this was their response.
Testimonials
What our customers are saying
Understanding human behavior will benefit aviation safety, space exploration, and enable safe, autonomous flight.
NASA Research Scientists
NASA LANGLEY RESEARCH CENTER
With eye tracking we can pinpoint exactly where passengers face confusion in their journeys and what signage is being ignored or misinterpreted.
Wesley Lang
Research and Insight manager (Operations), Heathrow
Our study participants are people with Autism Spectrum disorders or Schizophrenia where having an eye tracking system that is unobtrusive and allows for head movement is imperative. The dual eye tracking cameras, sampling rate and discreet design with Tobii Pro Fusion will open up the possibilities for more extensive research on our demographic.
Dr. J. Adam Noah
YALE SCHOOL OF MEDICINE, BRAIN FUNCTION LAB
The scene camera's increased field of view in Tobii Pro Glasses 3 makes a major difference when conducting wayfinding research, especially in an outdoor environment where, with a narrower field of view, we would lose track of the gaze data.
Professor Barbara Chaparro
EMBRY-RIDDLE AERONAUTICAL UNIVERSITY, USER EXPERIENCE LAB
Tobii Ocumen makes it easier for us to run our software and do our analysis. Everything is being filtered for us. All the high frequency gaze data are captured, processed, and filtered — a step we hadn't previously been able to utilize. When the data gets to us, it's ready for our implementation. It's a tremendous time-saver, and it puts the raw data into a consumable format
Scott Anderson
Clinical Officer, NeuroSync
Using eye tracking gives you the opportunity to look through the consumer’s eyes, so instead of only listening to an opinion we now see the analysis…and when we need a specific answer to a question, we use a lot of eye tracking because eyes don’t lie.
Jeroen van der Kallen
Customer Insight and Innovation Manager Europe, Unilever
This is the first time we can actually get data on visual human information collection…and we can use this data to optimize training procedures, we can also optimize operative procedures.
Prof. Dr. Christoph Starck
GERMAN HEART CENTER BERLIN
Tobii Pro Spectrum is the best device in the market for our research. We want the equipment to have high resolution but also to be relatively simple to use. Tobii Pro Spectrum is very flexible to multiple settings and can be used for different purposes.
Marco A. Palma
Associate Professor, Department of Agricultural Economics and Director of the Human Behavior Laboratory, Texas A&M AgriLife, Texas A&M University
Our VisuALL Virtual Reality Platform (VRP) provides automatic, objective, and standardized visual function tests. Our partnership with Tobii allows us to increase the accuracy of our technology even more. Tobii Ocumen has helped us develop and deploy our product offerings and is a step forward in automating the assessment of visual function.
Alberto Gonzalez
CEO, Olleyes
By tracking a potential customer’s point of gaze, we were able to measure aspects of the decision-making process in a way that has never been done before.
Jonas Yden
Head of Insight and Innovation, Carlsberg Group
Any questions?
Contact our experts to find out more about how eye tracking and attention computing can help your company and research.