The advantage of using observational measures such as eye tracking is that you catch which people actually do not do what they say they do, and there’s a difference. There are very few facilities like this in the country so for us it’s fantastic, it’s a great opportunity.Anamaria Dutceac Segesten, Researcher at Lund University
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Lund University's eye tracking lab for research and teaching
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Eye tracking classroom program takes off at Peking University
Professor Yan used Tobii Pro Spark eye trackers to cultivate students’ professional perspectives and empower them to leverage eye tracking insights in their careers.