Improving package design for Unilever
Unilever used eye tracking to better understand how customers engage with product packaging in-store.
Understand consumers on a deeper level by observing them in-store, at home, or in any other context with Tobii Pro Glasses 3. Let consumers interact with a product or retail environment and observe in real-time, without intruding on their natural behavior.
Tobii Pro Glasses 3 lets you observe your consumers through a first-person perspective, without affecting their natural behavior and decision-making. Find out why your customers make certain choices, how shoppers navigate in-store, and how you can optimize your visual elements to increase conversion rates.
Discover how Tobii Pro Glasses 3 are used to improved packaging and product placement.
Unilever used eye tracking to better understand how customers engage with product packaging in-store.
Earth Corporation uses Tobii eye tracking to visualize the true intentions of consumers and deepen their consumer insights.
Toyota created a showroom car-buying experience study. Conducting shopper research in a car showroom is essential to help sellers optimize the in-store experience.
Tobii Pro Glasses 3 shows you precisely how users experience your design by tracking their gaze patterns as they encounter your product or navigate your user experience in a real-world context. Get access to hidden insights into where users experience hesitation, frustration, or deep flow.
Discover how Tobii Pro Glasses 3 are used to research wayfinding and improve user experience.
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