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Customer stories

Companies and universities around the world use our eye tracking and attention computing products to improve their businesses, build their own innovative products, and enhance their research.

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Trusted by the world's leading companies and academic institutes

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Our customer stories

Inspiring stories from our valued customers

Customer videos

Our customers and products in action

Eye tracking as a way to illustrate surgical methods and assess students’ learning

Eye tracking insights derived from visual attention can be used to demonstrate the cognitive processes attached to particular tasks, and assess the level of understanding displayed by students during the learning process.

SEAT and infotainment design

SEAT wanted to optimize their infotainment system making it safer and easier to navigate. Their eye tracking study helped them understand driver awareness with greater sensitivity, enabling fresh design decisions.

Why digital agencies use eye tracking for UX testing

Eye tracking helps find answers to questions surrounding usability and design which can be tricky to get via other means. We asked the UX team at a global digital agency why they use Tobii eye tracking, and this was their response.

Testimonials

What our customers are saying

Understanding human behavior will benefit aviation safety, space exploration, and enable safe, autonomous flight.

NASA Research Scientists

NASA LANGLEY RESEARCH CENTER

Tobii
With eye tracking we can pinpoint exactly where passengers face confusion in their journeys and what signage is being ignored or misinterpreted.

Wesley Lang

Research and Insight manager (Operations), Heathrow

Heathrow logo
Our study participants are people with Autism Spectrum disorders or Schizophrenia where having an eye tracking system that is unobtrusive and allows for head movement is imperative. The dual eye tracking cameras, sampling rate and discreet design with Tobii Pro Fusion will open up the possibilities for more extensive research on our demographic.

Dr. J. Adam Noah

YALE SCHOOL OF MEDICINE, BRAIN FUNCTION LAB

Yale University School of Medicine logo
The scene camera's increased field of view in Tobii Pro Glasses 3 makes a major difference when conducting wayfinding research, especially in an outdoor environment where, with a narrower field of view, we would lose track of the gaze data.

Professor Barbara Chaparro

EMBRY-RIDDLE AERONAUTICAL UNIVERSITY, USER EXPERIENCE LAB

Embry-Riddle Aeronautical University
Tobii Ocumen makes it easier for us to run our software and do our analysis. Everything is being filtered for us. All the high frequency gaze data are captured, processed, and filtered — a step we hadn't previously been able to utilize. When the data gets to us, it's ready for our implementation. It's a tremendous time-saver, and it puts the raw data into a consumable format

Scott Anderson

Clinical Officer, NeuroSync

Neursosync logo
Using eye tracking gives you the opportunity to look through the consumer’s eyes, so instead of only listening to an opinion we now see the analysis…and when we need a specific answer to a question, we use a lot of eye tracking because eyes don’t lie.

Jeroen van der Kallen

Customer Insight and Innovation Manager Europe, Unilever

Unilever logo.
This is the first time we can actually get data on visual human information collection…and we can use this data to optimize training procedures, we can also optimize operative procedures.

Prof. Dr. Christoph Starck

GERMAN HEART CENTER BERLIN

Deutsches Herzzentrum berlin logo
Tobii Pro Spectrum is the best device in the market for our research. We want the equipment to have high resolution but also to be relatively simple to use. Tobii Pro Spectrum is very flexible to multiple settings and can be used for different purposes.

Marco A. Palma

Associate Professor, Department of Agricultural Economics and Director of the Human Behavior Laboratory, Texas A&M AgriLife, Texas A&M University

Texas A&M Agrilife logo
Our VisuALL Virtual Reality Platform (VRP) provides automatic, objective, and standardized visual function tests. Our partnership with Tobii allows us to increase the accuracy of our technology even more. Tobii Ocumen has helped us develop and deploy our product offerings and is a step forward in automating the assessment of visual function.

Alberto Gonzalez

CEO, Olleyes

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By tracking a potential customer’s point of gaze, we were able to measure aspects of the decision-making process in a way that has never been done before.

Jonas Yden

Head of Insight and Innovation, Carlsberg Group  

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Any questions?

Contact our experts to find out more about how eye tracking and attention computing can help your company and research.