Ad and packaging testing
Sticky by Tobii
Sticky by Tobii is an online eye tracking and survey tool that allows you to understand your consumers on a deeper level, wherever they are.
Consumer research software
We offer consumer research software to suit your specific field of interest; whether it's ad and packaging research or usability testing.
Usability testing
New! Tobii UX Reveal
Tobii UX Reveal combines key attention markers and measurements to show how your website, prototype, or video performs in front of real users.
Expand your knowledge of consumer research
blog
Reimagining attention: Boosting advert effect with eye tracking insights
How advertisers are using eye tracking to reframe their understanding of advert attention.
blog
Amplify advertising effect using facial emotion recognition
The market research expert Magnus Linde explains with an example study, why and how testing ad concepts for emotional impact can improve the success of commercials.
Webinars
Measuring advertising effect through attention and emotion
In this panel discussion, experts from advertising research, media and ad tech explore how implicit insights on attention and emotion can help advertisers to improve creatives and media planning, and why this is important in todays advertising landscape.