Customer stories
Improving package design for Unilever
Unilever used eye tracking to better understand how customers engage with product packaging in-store.
Tobii Pro Glasses 3
Consumer research and user experience
Understand consumers on a deeper level by observing them in-store, at home, or in any other context with Tobii Pro Glasses 3. Let consumers interact with a product or retail environment and observe in real-time, without intruding on their natural behavior.
Trusted by
We use eye tracking because it brings insights you may never have thought about.
Jeroen van der Kallen
Customer Insight and Innovation Manager Europe, Unilever
This technology will help us humanize the interfaces, improving the user experience. With it we’ll certainly go a step further in the quality of the infotainment console of the future.
Rubén Martínez
HEAD OF SEAT’S SMART QUALITY DEPARTMENT.
By tracking a potential customer’s point of gaze, we were able to measure aspects of the decision-making process in a way that has never been done before.
Jonas Yden
Head of Insight & Innovation, Carlsberg Group
Consumer research
Consumer research
Tobii Pro Glasses 3 lets you observe your consumers through a first-person perspective, without affecting their natural behavior and decision-making. Find out why your customers make certain choices, how shoppers navigate in-store, and how you can optimize your visual elements to increase conversion rates.
Use cases
Discover how Tobii Pro Glasses 3 are used to improved packaging and product placement.
Customer stories
Analyzing the visibility of Earth Corporation’s products at the shelf
Earth Corporation uses Tobii eye tracking to visualize the true intentions of consumers and deepen their consumer insights.
Customer stories
Examining buyer behavior in a car showroom for Toyota
Toyota created a showroom car-buying experience study. Conducting shopper research in a car showroom is essential to help sellers optimize the in-store experience.
User experience
User experience
Tobii Pro Glasses 3 shows you precisely how users experience your design by tracking their gaze patterns as they encounter your product or navigate your user experience in a real-world context. Get access to hidden insights into where users experience hesitation, frustration, or deep flow.
Use cases
Discover how Tobii Pro Glasses 3 are used to research wayfinding and improve user experience.
How Heathrow Airport used eye tracking to improve wayfinding in Terminal 5
Heathrow is using eye tracking technology to understand how passengers navigate Terminal 5 to enable them to make wayfinding easier and more efficient in the future.
SEAT and infotainment design
Discover how SEAT's eye tracking study helped them understand driver awareness with greater sensitivity, enabling fresh design decisions.
How FURYU is keeping up with Japan’s changing youth culture
FURYU wanted to ensure their machines stay popular with new generations of Japanese youngsters, by collecting high quality user insights using eye tracking.
Understanding the impact of digital signage at Osaka Metro
In order to attract interest in purchasing advertising space, it became important for Osaka Metro to measure the number of people who visually interact with advertisements.
Chat with an expert
Got questions about how eye tracking can enhance your consumer and user research? Fill out our contact form, and someone will get back to you shortly.