Uncover new therapies and diagnostics
By enabling research to identify unexplored connections between brain activity and disease. Crucial as life expectancy rises.
Attention computing is an ecosystem of sensor technologies that interpret our conscious and subconscious behavior through how we move, where we look, and what captures our attention.
To enable a smarter generation of devices, we need to empower technology to truly understand its users. Currently, devices respond to what we type, click, and tap - but to fully provide for the user’s needs, smart devices need to truly understand our behavior.
This is where attention computing comes in. By capturing and analyzing what users look at, combined with an expanded set of signals like posture, facial expression, and body movement, devices can gain a higher level of intuition and understanding of their users.
Attention computing doesn’t stop at improving devices. Powerful sensor technologies can read people on a deeper level, collecting all manner of insights that aid scientific research, medical diagnosis, safety enhancement, and training. The applications of attention computing are endless, but here are some of our favorites.
By enabling research to identify unexplored connections between brain activity and disease. Crucial as life expectancy rises.
Using head and eye movements in tandem with gestures like pan, scroll, and selecting for more intuitive device interaction.
Detecting when a person is, for example, too close to dangerous machinery, falling asleep at the wheel, carrying out dangerous tasks while impaired or experiencing high stress or cognitive load.
Capturing movement patterns that indicate the presence of neurological diseases and conditions, traumatic brain injury, or attention deficit.
Leverage 3D modeling and visualization techniques to show exactly how an expert carries out a task, helping the trainee to learn and the mentor to understand where improvement is needed.
Create immersive digital experiences that replace time consuming manual processes, freeing up valuable expertise and enabling equity and democratization in services such as healthcare and education.
Attention computing — what is it, and what could it mean for you? Making device interaction intuitive and solving previously unsolvable problems.
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Eye tracking is a foundational technology for a broad range of applications, including scientific research, behavioral analysis, and assistive technology.