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What is attention computing?

Attention computing is an ecosystem of sensor technologies that interpret our conscious and subconscious behavior through how we move, where we look, and what captures our attention.

Smarter tech

To enable a smarter generation of devices, we need to empower technology to truly understand its users. Currently, devices respond to what we type, click, and tap - but to fully provide for the user’s needs, smart devices need to truly understand our behavior.

This is where attention computing comes in. By capturing and analyzing what users look at, combined with an expanded set of signals like posture, facial expression, and body movement, devices can gain a higher level of intuition and understanding of their users.

VR headset - man doing hand gestures

Devices of the future

Attention computing is about laying the groundwork for the technology of tomorrow. The way we interact with our devices has developed over time, from keyboards and mice, to touchscreens and voice assistants – all of these remain in widespread use.  

The next stage of interaction will include perceptive devices that respond to our gestures, expressions, and natural movement. We provide the sensor technology that breathes life into these devices – and we’ve only just gotten started! 

Attention computing applications

Attention computing doesn’t stop at improving devices. Powerful sensor technologies can read people on a deeper level, collecting all manner of insights that aid scientific research, medical diagnosis, safety enhancement, and training. The applications of attention computing are endless, but here are some of our favorites.

Clinical research

Uncover new therapies and diagnostics

By enabling research to identify unexplored connections between brain activity and disease. Crucial as life expectancy rises.

Person working hands free

Enable handsfree interaction

Using head and eye movements in tandem with gestures like pan, scroll, and selecting for more intuitive device interaction.

Tired driver

Generate safety warnings and prevent injury

Detecting when a person is, for example, too close to dangerous machinery, falling asleep at the wheel, carrying out dangerous tasks while impaired or experiencing high stress or cognitive load.

Tobii Pro Spectrum and EEG products

Early identification of cognitive issues

Capturing movement patterns that indicate the presence of neurological diseases and conditions, traumatic brain injury, or attention deficit.

Tobii XR - VR training

Enable advanced skills transfer

Leverage 3D modeling and visualization techniques to show exactly how an expert carries out a task, helping the trainee to learn and the mentor to understand where improvement is needed.

Person doing a quality check in an automotive factory

Digital transformation

Create immersive digital experiences that replace time consuming manual processes, freeing up valuable expertise and enabling equity and democratization in services such as healthcare and education.

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