Scientific research
Scientific research
Eye tracking decodes a person’s behavior into insights, enabling researchers in a wide variety of fields to discover and publish new findings.
This is Tobii
We are the global leader in eye tracking, a position we earned through our passion for technology and our ambition to create tech for a better future.
Pioneer of attention computing
Our journey began more than 20 years ago when we delivered the world’s first remote eye tracker. Since then, we’ve been on a mission to build technology that understands human attention and intent — what we call attention computing.
Machine learning, artificial intelligence, and advanced signal processing lie at the heart of what we do. We decode head and eye movements, translate microscopic gestures into accurate gaze signals, and generate insights to reveal what captures a person’s attention and interpret intent. No matter who, no matter where.
Our business
Tobii is a global company with offices located in Asia, Europe and North America, supported by a global network of resellers.
Founded Founded
in 2001
~700 ~700
Tobiians
Net sales Net sales
SEK 758 M (2023)
Listed on Nasdaq Stockholm (TOBII) Listed on Nasdaq Stockholm (TOBII)
Stockholm (TOBII) since 2015
Our global presence Our global presence
Headquarters in Stockholm with global presence in 13 countries
1,000+ 1,000+
Patents and applications
Our solutions
Our solutions help you leverage eye tracking and the data brought to you by attention computing in research, development, and commercialization no matter what your industry.
Consumer research and user experience
Consumer research and user experience
With eye tracking, you can visualize the impact of your shopper journey, packaging design, advertising, or user experience, empowering you to attract more customers.
Training and skills assessment
Training and skills assessment
Transfer skills from experts to new recruits and systematically shape operating procedures for improved safety and efficiency.
Extended reality
Extended reality
From wearables and smart glasses to mixed and virtual reality, Tobii’s system-on-chip eye tracking enables seamless interaction between users and their devices.
Personal computing
Personal computing
Our technology detects user presence, attention, intent, and identity to enhance future worklife, bring more dimensions to the world’s biggest games, and improve educational outcomes across the globe.
Healthcare technology
Healthcare technology
Eye tracking technology empowers quick and early diagnosis of potentially life altering diseases and helps in the long-term treatment of certain disorders and disabilities.
Automotive
Automotive
Solutions for the vehicle lifecycle from research, UX/design and production to buyer and driver experiences.
Gaming
Gaming
Our attention computing technology enables newly available actions in a range of games, providing an improved and immersive gaming experience.
"Our vision is a world where technology works in harmony with human behavior."
Inside the innovation of eye tracking
Eye tracking in healthcare
Eye tracking and gaming
Eye tracking throughout the vehicle lifecycle
A deeper look into eye tracking
Eye tracking is a sensor technology that decodes gaze. It is a foundational technology for a broad range of applications, including scientific research, behavioral analysis, and assistive technology. One of the things that differentiates Tobii from other vendors is our dedication to delivering a solution that lives up to the everyone, everywhere, every device principle.
Attention computing
Removing the barriers between people and technology
Attention computing is a set of technologies that enable machines and devices to understand people — by interpreting what we say, how we move, and what captures our attention. It is a part of the next generation of human-computer interaction, which today relies on keyboards, mice, and touchscreens but is shifting toward intuitive communication using sounds, gestures, and movement.
