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Conference
Passenger Terminal Expo
- April 17, 2024
- Messe Frankfurt, Germany
April 17, 2024
Messe Frankfurt, Germany
Physical
English
Speaker session
Wednesday, April 17th, 11:55 CET
Event details
Listen to Heathrow’s Senior Research & Insight Manager and our VP of Sales, EMEA talk about the findings from our joint eye tracking project to improve wayfinding at Heathrow Terminal 5.
Speaker session at Passenger Terminal Expo
Eye of the passenger – rules for better wayfinding
Speakers: Wesley Lang, Heathrow Airport and Jon Ward, Tobii
With so much information, navigation, stimuli and distractions in an airport terminal, how do you really understand the passenger journey and optimize it in such a way that it meets the requirements of the airport and the traveler? Heathrow ran an innovative study aiming to do exactly this, tracing the journey and interactions from arrival at the airport to departure, then from landing to leaving the terminal. Using
wearable eye tracking to see directly through the eyes of the passenger, these insights are already being used to shape the future of wayfinding at Heathrow Airport.
What the audience will learn:
Wayfinding best practice – seven key guidelines
Using technology to bring a story to life for stakeholders
Using mixed research methods to give a complete picture – real-time behavior linked to in-depth qualitative interviewing
How to run research and recruit in a live airport – the highs and lows
Watch the video to learn more about our project.
April 17, 2024
Messe Frankfurt, Germany
Physical
English
Speaker session
Wednesday, April 17th, 11:55 CET
Speakers
Wesley Lang
Senior research and insight Manager, Heathrow Airport
With over 15 years of experience in market research on both the client and agency side, Wesley transitioned to Heathrow a year ago and now leads the team using innovation, data, and insights to drive decisions and improvements throughout the airport journey. His key areas of focus are wayfinding, passengers requiring support and core processes such as security and connections. An important function of his role is to encourage collaboration with various stakeholder teams to drive Heathrow’s overall strategic goals. He is also an identical twin.
Jon Ward
VP of Sales, EMEA, Tobii
With 15 years in the research industry using technology and cutting-edge innovations for their clients, Jon has worked on projects across 4 continents and almost every industry and vertical. Specializing in eye tracking, biometrics, and human behavior he is the most engaged when fixing real-world challenges that improve people's daily lives. In a previous 'life' he helped build the arches in The Venetian casino in Vegas
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